A Network of destinations with a soul
Who we are
With over 30 destinations across 18 countries, Pernod Ricard Brand Homes offer the world’s largest collection of premium spirits and champagne experiences.
From iconic châteaux to award-winning distilleries, each Brand Home is located in the heart of the world’s greatest terroirs and goes beyond a traditional visitor center.
Whether hosting cocktail masterclasses, live music, or art exhibitions, they bring heritage, craftsmanship and creativity to life, curating fully immersive lifestyle experiences for not only tourists but also the local community.
We are terroir-based business. Almost all our Brands have a home, an origin, have a terroir and consumers like that.
People see the story of the brand, and consumers are increasingly sensitive to the origin of the brand, its story, its heritage.
Our Culture
Our Brand Homes bring to life Pernod Ricard’s vision – to create ‘Convivialite’.
We value authenticity and human connection above all else. That’s why we keep our tours small and intimate. Our passionate, multicultural hosts take the time to interact and exchange with each guest, turning a visit into a heartwarming memory.
Because we place people at the heart of everything we do, investing and caring about them is also essential. We provide all our teams extensive training opportunities and career paths across our Brand Homes to continuously grow as custodians of our heritage and genuine hospitality.
Our Experiences
For more than 50 years, we have been pioneers of the spirits tourism sector, continuously developing new destinations that go way beyond traditional visitor centers.
From mixology, concerts, wellness, art exhibit, cutting-edge culinary or sensory experiences, our Brand Homes provide a wide range of experiences that connects people while celebrating local life.
