In line with Pernod Ricard’s commitment to Sustainability and Responsibility, our Brand Homes are built with responsibility at their core, honoring the land, the terroirs, and the communities we are part of. Across the world, we integrate sustainability into design, operations, and experiences.

As Créateurs de convivialité, we believe true hospitality means caring as much as sharing. Pernod Ricard is the first in the spirits industry to deploy a Responsible Host Certification across all its Brand Homes worldwide. Backed by a rigorous, evidence-based validation from an independent third party, this initiative educates and certifies teams in responsible serving practices to ensure every visit is authentic, memorable, and safe.

Brand Homes offer a unique opportunity to showcase Pernod Ricard’s products and brands heritage. ​

They allow visitors to discover the history, culture and values associated with each brand

Brand Homes are educational safe  spaces where visitors can learn more about how to become a true taster by meeting the place of truth of the brand ​

This helps to increase consumers’ product knowledge and awareness

By offering a physical location dedicated to each brand, Pernod Ricard reinforces its brand image and credibility. ​

Visitors associate these locations with the quality and authenticity of the products.